/ CASE STUDY
Pharmaceutical Client
3D Avatars
Results
Increased engagement with HCPs
Emotional driven storytelling
Fully integrated into internal CRM (Veeva)
Client
Pharmaceutical Client
Partner
HAVAS
Increased engagement with HCPs
Emotional driven storytelling
Fully integrated into internal CRM (Veeva)
Client
Pharmaceutical Client
Partner
HAVAS
Brief
Humanizing HIV with 3D characters. Telling the stories of real patients under GSK treatment with an interactive and immersive application where you can engage with each 3D patient individually. Each patient had their own treatment plans, prescriptions and personal stories about HIV to engage with the healthcare professionals on an emotional level.
Humanizing HIV with 3D characters. Telling the stories of real patients under GSK treatment with an interactive and immersive application where you can engage with each 3D patient individually. Each patient had their own treatment plans, prescriptions and personal stories about HIV to engage with the healthcare professionals on an emotional level.
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