/ CASE STUDY

Lionsgate
Saw X Augmented Reality

Results
70,000 likes on social
Top trending subject on Twitter
14% increase in website visits
Translated into 10 languages


Client
Lionsgate / Saw X

Partner
Pico International


Brief
We were asked by Lionsgate to develop a web based augmented reality experience for the launch of the final Saw film, Saw X. We developed a full 3D version of the iconic Billy doll so fans could welcome him into their homes, before we game them a little scare when Billy face jumps in front of them with a terrifying chuckle.