/ CASE STUDY
Man City FC / EA Sports
Augmented Reality Statue
Results
250,000 likes over one weekend
43% increase in pre-order visit
Client
Man City FC / EA Sports
Partner
160over90
250,000 likes over one weekend
43% increase in pre-order visit
Client
Man City FC / EA Sports
Partner
160over90
Brief
EA sports wanted unique way to drive attention to the launch of EA FC using Augmented Reality, with a goal of connecting on social and increasing traffic to their pre-order site.
We 3D scanned Vincent Kompany's statues and turned him into a immersive AR experience at the stadium, combined with CGI social content for maximum results.
EA sports wanted unique way to drive attention to the launch of EA FC using Augmented Reality, with a goal of connecting on social and increasing traffic to their pre-order site.
We 3D scanned Vincent Kompany's statues and turned him into a immersive AR experience at the stadium, combined with CGI social content for maximum results.