Optimizing operations with AI intelligence

What we've done

1. Strategic Discovery
2. Evaluation of current content
3. Refactoring and formatting of current data
4. Developing of conversational AI platform
5. Training AI on reformatted information
6. Setting up the AI to notice trends and insights

Process

By working closely with the internal content, brand, marketing, compliance and sales teams we developed an AI platform that allowed medics to ask questions to find the information they needed rather than using a traditional search. Responses were then formatted in a conversational way with references to the original content. All interactions are tracked and analyzed by the AI anonymously where it can pull out insights and trends and recommend future improvements.

Refine the Strategy

By training the AI on the original content but changing the format to conversational with visuals medics are able to quickly find the information that they need within the platform

Key Actions:

• Develop a conversational AI platform that can response to both text and spoken requests
• Embed relevant 3D visuals and images to help the user understand the response
• Work closely with users to refine the experience and the problem we are solving for them
• Run a large number of tests with the compliance team to ensure accuracy

Conclusion

• 32,000 medics engaged
• 42% reduction in search times
• UK only, with global expansion plans
• 257,000 data points collected to understand daily operations and pain points

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