Launching an AI agent at congress to collect data on customer interaction and showcase innovative strategy within the business
Showcase the forward thinking strategy to the audience of congress and launch their new AI avatar platform to their customers at congress
Client
Deliverables
As part of a wider AI project to develop an interactive AI agent for the sales team this company wanted to put the AI to the test at their self hosted congress in Europe. We worked with both the innovation and the events team to develop an AI avatar that could easily integrate in to the AV systems of the event while continuing to push forward the development of the in house AI agent.
We worked closely with the brand, medical and innovation team to define a content strategy for the AI so it could interact with the congress attendees around relevant topics and interests.
Key Actions:
90% of attendees mentioned the AI presenter in their feedback
50% requested more information about the AI agent platform that was in development
This project also helped in collecting vital information on customer interactions with AI to enhance the development process