Revolutionizing congress with AI Presenters

Launching an AI agent at congress to collect data on customer interaction and showcase innovative strategy within the business

Objective

Showcase the forward thinking strategy to the audience of congress and launch their new AI avatar platform to their customers at congress

Client

Top 10 Pharma Company

Deliverables

What we've done

  1. Strategic Discovery
  2. Content planning
  3. 3D character design
  4. AI personality development
  5. AI conversation training
  6. Live on stage interactions
  7. AV integrations and set up on site

Process

As part of a wider AI project to develop an interactive AI agent for the sales team this company wanted to put the AI to the test at their self hosted congress in Europe. We worked with both the innovation and the events team to develop an AI avatar that could easily integrate in to the AV systems of the event while continuing to push forward the development of the in house AI agent.

Refine the Strategy

We worked closely with the brand, medical and innovation team to define a content strategy for the AI so it could interact with the congress attendees around relevant topics and interests.

Key Actions:

  • Training the AI on specific medical and scientific materials relevant to the congress audience
  • Developing a 3D avatar and personality for the AI agent that is relatable and engaging
  • Implementation of a stable back end system to response to questions live on site without an internet connection
  • Putting together a strict testing strategy to ensure no issues arise in the live event environment

Conclusion

90% of attendees mentioned the AI presenter in their feedback

50% requested more information about the AI agent platform that was in development

This project also helped in collecting vital information on customer interactions with AI to enhance the development process

Interested in collaborating?

If you are looking for help integrating new technologies into your engagement strategy we'd be happy to help. Whatever you are looking to achieve, contact us

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